AI fluency is now critical at all levels of GTM. Early-career and mid-career professionals must learn to combine AI tools with core sales, marketing, and customer success capabilities. Companies are providing internal workshops, access to AI platforms, and structured learning paths to help employees acquire these skills.

At the same time, professionals are increasingly turning to communities to stay ahead. Whether through self-created networks of former colleagues and peers, paid memberships like Pavilion, or attendance at AI-focused events even large gatherings like Dreamforce, these communities provide practical insights on which AI tools work, best practices for implementation, and ways to integrate AI into daily GTM workflows. Sharing knowledge in peer groups accelerates learning, helps avoid common pitfalls, and allows GTM professionals to benchmark their skills against industry peers. In today’s environment, haves who actively use AI and participate in these communities are far ahead of have nots who rely solely on traditional methods. Engaging in learning opportunities and communities is becoming a critical part of developing AI fluency and maintaining a competitive edge in AI-enabled GTM roles.